Daily Industry Report - May 9

Your summary of the Voluntary and Healthcare Industry’s most relevant and breaking news; brought to you by the Health & Voluntary Benefits Association®

Jake Velie, CPT
Vice Chairman & President
Health & Voluntary Benefits Association® (HVBA)
Editor-In-Chief
Daily Industry Report (DIR)

Robert S. Shestack, CCSS, CVBS, CFF
Chairman & CEO
Health & Voluntary Benefits Association® (HVBA)
Publisher
Daily Industry Report (DIR)

ProPublica’s Reporting on Blue Cross of Louisiana Reveals the Dark Truth Behind “Prior Authorization”

By Trudy Lieberman - A ProPublica story titled “Slow Pay, Low Pay or No Pay”  is required reading for people who want to know how insurers manipulate the U.S. health care system. It chronicles the legal case that resulted in a finding of fraud and a $421 million verdict against Blue Cross and Blue Shield of Louisiana. Read Full Article…

HVBA Article Summary

  1. Landmark Legal Battle Highlights Insurer Practices: A New Orleans breast surgery center won a $421 million jury verdict against Louisiana Blue Cross after alleging fraud in a protracted dispute over drastically underpaid claims—just $43 million paid on $500 million in invoices. The case, involving nearly 8,000 procedures and 1,680 patients, underscores the deep financial tensions between healthcare providers and insurers, and the potentially massive legal consequences when those tensions escalate.

  2. Exposing Power Imbalances in Healthcare: ProPublica’s multi-part investigation reveals how insurers serve as both participants and referees in the healthcare system, setting their own payment guidelines and controlling appeals processes. This dual role often disadvantages doctors and patients, especially around murky concepts like prior authorization, which can lead to patients being denied reimbursement despite believing they were covered.

  3. A Case Study of Systemic Issues Nationwide: While focused on Louisiana, the story illustrates broader, nationwide trends in healthcare: insurers have amassed significant power to determine what medical services get paid for and at what rate, often leaving patients burdened with denied claims, large medical bills, or unmet medical needs. The reporting reinforces growing calls for meaningful healthcare reform to rebalance power and ensure fairer treatment for both patients and providers.

HVBA Poll Question - Please share your insights

Do you offer pet insurance options to your customers?

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Our last poll results are in!

28.66%

Of Daily Industry Report readers who participated in our last polling question, when asked, “What is the biggest barrier to addressing diabetes in the workplace?” responded with ” Insufficient employer support for comprehensive health programs.

24.43% stated that their biggest barrier to addressing diabetes in the workplace was “high costs associated with diabetes care and management,24.27% of poll participants stating " limited access to healthcare services and resources for employees.” The remaining 22.64% identified “lack of awareness about available diabetes prevention and management programs” as their primary barrier.

Have a poll question you’d like to suggest? Let us know!

Trump to pitch sweeping Medicare drug price plan

By Jake Traylor and Adam Cancryn - President Donald Trump plans to revive an effort to dramatically slash drug costs by tying the amount the government pays for some medicines to lower prices abroad, three people familiar with the matter told POLITICO. Trump early next week is expected to sign an executive order directing aides to pursue the initiative, called “most favored nation,” for a selection of drugs within the Medicare program. The idea would use the administration’s authorities to force prices down. Read Full Article…

HVBA Article Summary

  1. Trump Teases Major Drug Pricing Announcement: President Trump is expected to unveil a significant drug pricing proposal within the next week, described by insiders as a revival of his earlier "most favored nation" model aimed at tying U.S. drug prices to lower international rates—a move likely to spark fierce resistance from the pharmaceutical industry.

  2. History of Legal and Political Hurdles: A similar initiative was introduced in 2018 and again at the end of Trump’s first term but was blocked in court due to procedural flaws; the Biden administration later scrapped it. The new effort, still in development, seeks to bypass legislative roadblocks by advancing through executive action.

  3. Strategic Shift Amid Political Pressures: Facing declining poll numbers and economic concerns over tariffs, Trump has ramped up focus on drug costs, pressuring aides to deliver impactful policies. Despite GOP pushback against including drug pricing reforms in broader legislation, the White House appears determined to proceed independently, even as legal challenges loom.

Beyond The Sale: How Insurance Leaders Can Win With Value-Based Care

By Drew Gurley - If you're leading an insurance agency, you already know healthcare is shifting, and that shift is changing how you sell. Consumers aren't just looking for coverage anymore. They want a healthcare experience that works for them. They want doctors who take the time to listen, plans that offer real value and coverage that protects them from financial risk. That's where value-based care comes in. Read Full Article…

HVBA Article Summary

  1. Value-based care transforms both patient outcomes and agent strategies: This model shifts incentives from quantity to quality, rewarding providers for delivering better health outcomes through preventive care and stronger patient relationships. For insurance agencies, it’s an opportunity to help clients understand plans that truly address real-life risks—like rising healthcare costs and financial security in retirement—by focusing on problem-solving, not just selling products.

  2. Client experience and agent engagement are central to success: To thrive in a value-based market, agencies must prioritize long-term relationships over quick sales. This means building trust through regular check-ins, personalized service, and creating a culture where agents feel supported and motivated—because valued agents deliver better client experiences.

  3. Technology and mindset drive sustainable growth: Digital tools like CRMs and automation should empower agents by reducing admin work and enhancing relationship-building. But tools alone aren’t enough: leadership must reinforce a customer-first mindset daily through training and recognition, ensuring agents internalize and act on the principles of value-based care consistently.

Wills, Care And Tough Talks: A Mother’s Day Financial Planning Guide

By Natalie Campisi - Mother’s Day is a time for celebration, reflection and maybe a moment to talk about the hard stuff. As our parents age, many of us find ourselves navigating unfamiliar territory: future care, legal paperwork, long-term expenses and awkward but necessary conversations about estate planning. Read Full Article… 

HVBA Article Summary

  1. Start Planning Early to Avoid Crisis Costs: Experts stress that the most common and costly mistake families make is delaying difficult conversations and planning. Critical documents—such as durable powers of attorney, health care proxies, living wills, and updated beneficiary designations—are essential to safeguard your loved ones' medical and financial interests. Without them, families risk expensive court proceedings, delays in care decisions, and added emotional strain during crises.

  2. Prioritize Open, Respectful Communication: Successful elder care planning begins with thoughtful conversations that focus on your parents’ wishes, not just legal paperwork. Aging experts recommend including parents in all discussions about future care to ensure their autonomy and dignity are respected. Families should clarify expectations, divide responsibilities early, and maintain open lines of communication to avoid misunderstandings, resentment, and family disputes later.

  3. Leverage Professional Guidance and Resources: Relying on experienced elder law attorneys, financial planners, and care coordinators is key to making informed, legally sound decisions. Experts caution against DIY legal forms, which often fail to meet state-specific requirements and can backfire in a crisis. Engaging trusted professionals early ensures a more comprehensive plan that aligns with both family values and complex medical or financial realities.

Commercial health plans cover more drugs without restrictions than Medicare, Medicaid: GoodRx

By Shrabasti Bhattacharya - U.S. commercial health insurance plans provide coverage without restrictions for about 51% of the prescription drugs that they could cover. Medicaid plans provide no-restrictions coverage for 36% of the available drugs, and Medicaid plans offer ready access to 29% of the available drugs. Read Full Article… (Subscription required)

HVBA Article Summary

  1. Coverage Breadth Findings: GoodRx analysts examined formularies from commercial, Medicare, and Medicaid plans to assess drug coverage. On average, commercial plans cover 79% of the drugs included in a theoretical “best plan,” compared with 56% for Medicare and 97% for Medicaid—highlighting notable differences in breadth across plan types.

  2. Access Restriction Trends: While commercial plans offer broader coverage than Medicare, they impose fewer access restrictions—just 35% of their covered drugs face barriers like preauthorization, compared to 49% for Medicare and 63% for Medicaid. This suggests commercial plans may provide a more straightforward path to obtaining medications.

  3. Takeaways for Employers and Advisors: The research underscores that drug access is shaped by both coverage breadth and access controls. Benefits advisors can apply simplified versions of this method to evaluate how restrictive or open a health plan is, helping employers better understand the practical impact of formulary policies on employees’ access to treatment.

Trump signs executive order to encourage US drug manufacturing

By Reuters - U.S. President Donald Trump signed an executive order on Monday that aims to reduce the time it takes to approve pharmaceutical plants in the country, as part of new regulations to encourage domestic manufacturing. The order directs the U.S. Food and Drug Administration to streamline reviews and work with domestic manufacturers to provide early support before facilities come online. Read Full Article…

HVBA Article Summary

  1. Tougher Oversight of Foreign Drug Production: The executive order directs the FDA to strengthen enforcement of active-ingredient source reporting by foreign producers and to consider publicly naming non-compliant facilities. FDA Commissioner Marty Makary announced plans for surprise inspections of overseas plants, aiming to align international oversight more closely with U.S. standards.

  2. Accelerated Domestic Manufacturing Push: The order tasks the Environmental Protection Agency with expediting construction of pharmaceutical facilities, part of a broader Trump administration effort to shift drug manufacturing back to the U.S. The White House called the typical five-year timeline for new plants "unacceptable" from a national security perspective, underscoring the urgency of reshoring supply chains.

  3. Tariff Threats and Industry Impact: The administration continues to threaten tariffs on pharmaceutical imports, with Trump signaling an upcoming announcement on potential trade measures. This push comes as the U.S. imports over $200 billion in prescription drugs, prompting major players like Roche, Novartis, Eli Lilly, and Johnson & Johnson to ramp up investment in U.S.-based manufacturing.

What's the ROI of mental health benefits?

By EBN Staff - More adults have been affected by mental health in recent years — and they have also been more open about their struggles. By providing mental health benefits, employers can make workers feel more valued, and create long-term benefits for an organization's bottom line. Read Full Article… (Subscription required)

HVBA Article Summary

  1. Targeting Work-Life Stress: Experts emphasize that tackling burnout at its root—inefficiencies caused by excess workplace stress—is key to improving both employee well-being and organizational efficiency, highlighting the critical role of employer-driven interventions.

  2. Generational Mental Health Gap: Guardian’s latest Workplace Benefits Study shows a sharp decline in reported emotional health, with only 36% of workers rating their mental health as excellent or very good, and a notable generational divide: just 23% of Gen Z workers feel this way compared to 46% of baby boomers.

  3. Mental Health Benefits and Retention: Financial pressures remain top stressors for employees, but the study finds that robust mental health support can boost retention—85% of workers who feel their employer cares about their well-being report being happy at their jobs, yet fewer than 40% of employers currently offer mental health resources or employee assistance programs.