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- Daily Industry Report - November 12
Daily Industry Report - November 12

Your summary of the Voluntary and Healthcare Industry’s most relevant and breaking news; brought to you by the Health & Voluntary Benefits Association®
Jake Velie, CPT | Robert S. Shestack, CCSS, CVBS, CFF |
Republican push argues Obamacare rules inflated costs, hurt coverage quality
By Allison Bell – Republicans in Congress are using a new approach to fighting the Affordable Care Act major medical insurance rules: Using data to make the case that ACA rules have hurt competition in the individual market, decreased the quality of individual coverage, increased the full cost of individual coverage and reduced the odds that small employers will provide coverage. Witnesses picked by the Republicans talked about the effects of the ACA "Obamacare" rules last week in Washington, at a hearing organized by the U.S. Senate Homeland Security and Governmental Affairs Committee. Read Full Article... (Subscription required)
HVBA Article Summary
Debate Over Affordability and Access: Critics argue that the ACA has reduced competition and increased costs in the insurance market. Joel White testified that the average number of insurers per state has dropped from about 30 in 2011 to just four today. He also stated that deductibles are now three times higher than before the ACA, with some plans requiring $10,000–$15,000 annually out-of-pocket. Brian Blase added that because consumers pay only a small portion of premiums, insurers are incentivized to inflate costs rather than improve value.
Supporters' Justification for Enhanced Subsidies: Supporters believe the ACA has expanded access to necessary care, especially for people with pre-existing conditions. The law prohibits insurers from denying coverage based on health status and mandates essential benefits with no lifetime caps. Premium subsidies, originally limited to those earning under 400% of the federal poverty level, were expanded during the pandemic to include higher-income groups. As a result, many people now pay under $100 per month—or nothing—for comprehensive health coverage.
Ongoing Political Division and Policy Uncertainty: The hearing highlighted growing Republican opposition to extending ACA subsidies, despite some GOP members supporting continuation. Democrats argue that maintaining enhanced subsidies is essential and have linked them to broader budget negotiations. Former President Trump echoed subsidy critics, calling for funds to go directly to consumers rather than insurers. The political divide signals uncertainty around the future structure and funding of Obamacare’s insurance framework.
HVBA Poll Question - Please share your insightsLooking ahead to 2026, select the grouping that best reflects your business/customer priorities, from High Priority (1) to Low Priority (4): |
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Our last poll results are in!
39.29%
Of the Daily Industry Report readers who participated in our last polling question reported they “Strongly support” the U.S. policy to impose a 100% tariff on imported branded/patented drugs unless companies build production locally, and that “it will encourage domestic drug manufacturing.”
26.19% of respondents ”Somewhat support” the tariff policy “with safeguards to protect consumers.” On the contrary, 17.26% “Somewhat oppose” responding that “it risks increasing drug prices and supply issues,” while the remaining 17.26% “Strongly oppose,” and believe “it’s bad policy that will harm patients and innovation.”
Have a poll question you’d like to suggest? Let us know!
Medicare will pay more than $1,000 for AI to analyze a heart scan. Is that too much?
By Katie Palmer – When patients visit Matthew Budoff for a CT angiogram of their heart, the preventive cardiologist may tell them about a new test. It’s not covered by insurance, he explains, but for an extra $850, an artificial intelligence algorithm can quantify and characterize the volume of plaque in their coronary arteries. How much of that plaque is calcified and stable? How much is the more dangerous soft plaque that could rupture and cause a heart attack or stroke? Read Full Article... (Subscription required)
HVBA Article Summary
Insurance Coverage and Rapid Adoption: AI plaque analysis is expanding as private insurers (like Cigna and UnitedHealthcare) and Medicare begin reimbursing these algorithms, with Medicare setting a national rate of about $1,000. This transition from a temporary billing code to a standard Category I code is expected to drive broader clinical adoption and remove financial uncertainty for providers. The move also signals a growing institutional acceptance of AI tools as legitimate components of diagnostic care in cardiology.
Economic and Policy Debate: The growing reimbursement for AI tools has raised concerns among medical organizations, including the American College of Cardiology, about their high costs relative to traditional imaging procedures. Critics warn that expanding AI payments could strain Medicare’s budget and reduce payments for other medical services, highlighting a need for clearer, evidence-based pricing frameworks for AI in healthcare. Policymakers and stakeholders are calling for greater transparency in how software-based medical fees are calculated and justified.
Clinical Potential and Evidence Gap: AI coronary plaque analysis aims to improve diagnosis and prevention of heart attacks and strokes by better characterizing plaque and reducing unnecessary invasive procedures. Early studies suggest predictive benefits, but experts note that long-term evidence on patient outcomes—such as whether these tools actually reduce heart attacks—remains incomplete, with major trials ongoing through 2028. Until those results are available, enthusiasm for the technology is balanced by cautious optimism about its proven clinical impact.
Dems see new health attacks out of shutdown loss
By Caitlin Owens and Peter Sullivan – Democrats have already laid the groundwork to not only rebound from their failure to win Affordable Care Act concessions in the government shutdown but hammer Republicans on health care costs far beyond the ACA markets. Why it matters: In a political climate where pocketbook issues are front-and-center, Democrats think the more health care cost issues they can pin on Republicans, the better." Read Full Article...
HVBA Article Summary
Democrats Shift Strategy on ACA Subsidies and Health Cost Messaging: Democrats agreed to reopen the government without securing an immediate extension of COVID-era enhanced ACA subsidies, settling instead for a promise of a December vote. In response, they are pivoting toward messaging that ties rising health care costs—across ACA, Medicaid, and employer-based insurance—to Republican policies and decisions. This shift sets the stage for an election-year narrative focused on affordability and GOP accountability for future premium increases.
Health Care Affordability Becomes a Central Political Battleground: Both parties acknowledge that health care costs are a major voter concern. Democrats are emphasizing out-of-pocket costs and broader affordability issues as a political strategy, while Republicans argue that the ACA itself contributes to cost increases. As the midterm elections approach, both sides are preparing to frame the affordability crisis in ways that support their respective policy goals and voter outreach.
Policy Impact vs. Political Rhetoric Remains Contested: The connection between GOP actions and rising employer-based premiums is debated, as these costs are driven by broader market trends. While Democrats argue GOP policies exacerbate affordability issues, Republicans criticize the ACA’s structure and propose alternatives like flexible spending accounts. The ongoing debate underscores how health care remains a politically charged issue with complex economic drivers beyond party control.
Beyond health benefits: Pet benefits expansion reflects changing culture
By Jimmy Nesbitt – One reason so many employees tune out at open enrollment is that their benefits are boring and lack sex appeal, even if it's something as important as selecting the right health insurance coverage. But every so often there's an opportunity to freshen up core offerings with a nontraditional perk that commands attention. A massive spike in pet ownership during the pandemic spotlighted the need for benefit brokers and advisers to rethink their product and service suites as more workplaces became pet-friendly. Read Full Article... (Subscription required)
HVBA Article Summary
Significant Growth in Employer-Provided Pet Insurance: According to Gallagher’s 2025 Benefits Benchmarks Report, the number of employers offering pet insurance has increased from 23% in 2023 to 33%, reflecting a notable shift toward quality-of-life voluntary benefits. This growth aligns with changing employer strategies that prioritize holistic employee well-being beyond traditional health coverage.
Younger Employees Driving Demand for Pet Benefits: Pet insurance and related perks are especially valued by millennials and Gen Z, who increasingly treat pets as family. With 62% of Americans owning pets and 97% of pet owners considering them family members, employers are tailoring benefits to attract and retain younger talent. These benefits also address mental health, as pets are associated with reduced loneliness and improved emotional well-being.
Pet Bereavement Support Emerging as a Workplace Trend: Employers are expanding bereavement policies to include pet loss, with a threefold increase in companies extending leave from three to ten days compared to two years ago. Empathy’s research underscores this need, revealing that 90% of employees experience severe anxiety during grief, which significantly impacts productivity and job security. This underscores a broader movement toward compassionate, inclusive workplace support.
House Dems make push to roll back CMS' AI-powered prior auth model
By Paige Minemyer – Democrats in the House are making a push to roll back the Trump administration's new prior-authorization demonstration. A group of six Dems, led by Washington Rep. Susan DelBene, have introduced new legislation that would roll back the Wasteful and Inappropriate Service Reduction, or WISeR, model, which was unveiled earlier this year by the Centers for Medicare & Medicaid Services (CMS). Read Full Article... (Subscription required)
HVBA Article Summary
Implementation of AI-Powered Prior Authorization in Six States: Beginning in January 2026, the Centers for Medicare & Medicaid Services (CMS) will roll out a new model that utilizes artificial intelligence to automate prior authorization requirements in six states. Each state will have a designated technology vendor responsible for implementing the system. The White House contends that this initiative is designed to reduce fraud and waste in Medicare by streamlining approval processes through AI.
Legislative Concerns Over Increased Bureaucracy and Harm to Patients: Several lawmakers have expressed strong opposition to the new model, arguing that it imposes additional administrative hurdles that may restrict access to timely medical care. They note the contradiction between CMS's public efforts to ease prior authorization burdens and this new initiative, which they believe could worsen patient experiences. Critics point to evidence suggesting that such systems can delay care, overburden caregivers and providers, and ultimately harm health outcomes.
Ongoing National Debate Around Prior Authorization Practices: This policy move adds fuel to the long-standing debate over prior authorization in Medicare Advantage plans. Lawmakers and medical professionals have cited government reports and studies showing that a large percentage of initially denied claims are overturned on appeal, and that these requirements often lead to negative consequences for patient health. While CMS emphasizes efficiency and fraud reduction, critics argue that the real-world impact includes unnecessary delays and denials of care.
BenefitHub & Southern Guaranty Insurance Company (SGIC) Announce Expansion of Benefits and Retirement Services
By Southern Guaranty Insurance Company (SGIC) - Southern Guaranty Insurance Company (SGIC) has emerged as a leading Insurance & Technology Company in the U.S., today announcing a new partnership with BenefitHub that broadens BenefitHub’s voluntary benefits offerings to its millions of members, making securing health insurance and retirement services easier than ever.
BenefitHub is a global leader in technology-driven employee perks and benefits, supporting the world’s largest companies in today’s rising cost environment. Through its new partnership with SGIC, BenefitHub adds enhanced insurance offerings, marketing support, and expanded distribution—combining online policy binding with white-glove concierge service—into its award-winning platform. READ FULL ANNOUNCEMENT...

Young workers plagued by 'planxiety' during open enrollment
By Bruce Shutan – For many young workers, picking the right healthcare plan during open enrollment can be a daunting task. A new report by HR and payroll platform Justworks and The Harris Poll lays out the struggles of zillennials with "planxiety" and "choice paralysis." Zillennials fall in the microgeneration between millennials and Gen Z. A lot of it just comes down to inexperience, says David Feinberg, senior vice president of risk and insurance at Justworks. Read Full Article... (Subscription required)
HVBA Article Summary
Rising reliance on AI and social media for healthcare decisions: Many zillennials are enrolling in healthcare plans for the first time and are turning to nontraditional tools for help. According to the Justworks report, 62% use AI tools like ChatGPT to review plans, while nearly 30% rely on TikTok and similar platforms. However, only 11% seek help from benefits managers, which raises concerns about the accuracy and bias of the information they receive.
Low confidence and engagement in plan selection: The report found that one in five zillennials lack confidence in choosing a health plan, and over half admit they know little about the process. Additionally, 22% simply re-enroll in last year’s plan without reviewing details. This confusion and complacency can increase costs for both employees and employers, underscoring the need for more engaging benefits education.
Underuse of FSAs and HSAs reveals a financial literacy gap: While most zillennials are aware of flexible spending accounts (FSAs) and health savings accounts (HSAs), only 30% have one, and just 20% actively use and understand them. Millennials show greater familiarity (53% vs. 35% among Gen Z), highlighting a generational gap in understanding tax-advantaged healthcare benefits. Feinberg suggests integrating FSA and HSA education into broader financial literacy training.






