Welcoming David Sherman as Chief Revenue Officer to the HVBA

Dear DIR Famly, we’re happy to announce that David Sherman has joined the Health & Voluntary Benefits Association® (HVBA) as our Chief Revenue Officer.

Dave brings over 40 years of expertise in the employee benefits industry, specializing in designing, enrolling, and administering comprehensive benefit programs.

"We're excited to welcome Dave onto the HVBA team, and I know he is bringing important skills and knowledge to help us reach the next level,” says Rob Shestack, HVBA Chairman and CEO. “He’s an outstanding leader and teammate and will be a big part of our next growth phase.”

Sherman joins HVBA’s Executive Board after a year-long commitment to the Advisory Board. During that time, he stood out for his deep experience in growing companies smartly and sustainably and his passion for HVBA’s mission to improve the health of its partners and their teams by sharing proven strategies and success stories of employee benefits and healthcare solutions.

Sherman currently serves as the Director of Channel and Partnerships at PTO Exchange.

Before joining PTO Exchange in 2021, Dave founded and led Preferred Benefit Solutions, a national consulting firm specializing in innovative benefit programs. He worked closely with early-stage startups, guiding their growth and collaborating with industry-leading platforms to deliver tailored solutions, including pharmacy analytics, financial wellness initiatives, and lifestyle benefits.

By leveraging his extensive experience and passion, Dave brings tremendous value. He will help oversee the customer-facing side of the business, building diverse routes to market, developing customer support systems, and positioning the company’s offerings to drive growth with new markets and client segments.

For more information about the Health & Voluntary Benefits Association® (HVBA) and its initiatives, please visit www.vbassociation.com.

About the HVBA
The Health & Voluntary Benefits Association® (HVBA) is a leading organization that provides valuable resources, networking opportunities, and the latest health and voluntary benefits sector information. Comprised of a diverse group of professionals, the association is committed to elevating industry standards and fostering collaboration among its members, corporate sponsors, and partners.

Press Contact
Sarah Hunt
Senior Vice President of Administration
[email protected]